Headless commerce

Speed is a commercial feature

On a storefront, performance is not an engineering vanity metric — it is revenue. Every hundred milliseconds on a product listing and every layout shift in a checkout has a measurable cost, which is why budgets are enforced per route from the first commit: performance budgets that actually hold.

What we engineer

• Catalogue at speed: listing and detail pages that stay fast at tens of thousands of SKUs, with faceted search that does not fall over.
• Checkout that does not lose people: fewest possible steps, accessible forms, honest error states, resilient payment integration.
• Caching done properly: static where it can be, edge-cached where it should be, dynamic only where it must be — the split described in edge rendering, honestly.
• Structured data: product, offer, availability and review markup so listings earn the rich results they qualify for.
• Measurement you can trust: server-side events wired in from day one, so the funnel you optimise is the funnel that exists.

Platform-agnostic

Headless against whichever commerce backend fits — the storefront is ours to make fast, the catalogue and orders stay where your operations team already works.

How an engagement runs

We begin with the funnel as it is: where people arrive, where they leave, and what the page weight and Core Web Vitals look like on the routes that matter. That gives us a baseline worth arguing about, and it is measured rather than assumed.

Then we rebuild the storefront against it — catalogue, search, product detail and checkout — with budgets enforced per route and analytics wired in from the first commit, so the funnel you optimise afterwards is the funnel that actually exists.

Common questions

Which commerce platform do you use?

We build headless against whichever backend already fits your operation — the storefront is ours to make fast, while catalogue, payments and orders stay where your team already works. Replatforming is sometimes the right call, but it should be a decision with a reason, not a default.

Can you improve conversion without a rebuild?

Often, yes. Performance and checkout friction are usually the cheapest wins available, and both can be addressed on an existing storefront. We would rather find a month of work that moves the number than sell a quarter of work that might.

How do you measure whether it worked?

Server-side events and conversion tracking wired in properly, so the dashboard matches the orders in the database. We report on what changed and what it did — including when the honest answer is that it is too early to tell.